Embracing the “New Retail” in coming Decade
World of Watches 2 aka WoW² sets an exciting direction for the coming decade with the latest opening of WoW² Concept 10, a 600 sq ft open concept outlet inside Isetan Lot 10. Founded in the heart of Kuala Lumpur during 2010, it has since expanded to International Markets like, Thailand, Singapore & Vietnam. As the World races into the digitalization era, WoW² steps up its own march towards “New Retail” or “Omnichannel landscape, aiming to integrate both offline and online experiences at this highly accessible location.
The WoW² Concept 10 can easily transform into a “live broadcast” center covering a huge variety of special topics from leather straps to offering advice on watch collecting from watch experts. It can also doubles up as an “experience center” for our online clients who desires to participate our special workshops held once every month. The step towards “New Retail” is just the beginning and the 1st phase of “New Retail” is expected to be completed by the end of 2020 once all our strategic partners has adapted to the changes.
Within the WoW² Concept 10, there shall be 4 signature Concepts that is designed to be uniquely different from the others. Each of these Concepts aided both the seasonal collectors and those that just starting on to a true bespoke journey.
"BE DIFFERENT, BE YOURSELF"
“Concept Zeros” - Largest Leather Bar in Malaysia;
Partnering with leading strap artisans, the Concept Zeros Leather bar aims to be Malaysia’s top destination for any watch owners seeking that elusive strap of their dreams.
Regardless it’s an exclusive Patek Philippe or popular Apple I-watch, the coming 10’000 SKUs with different design themes and high quality materials shall definitely more than satisfy their demands over a special coffee session.
In addition to strap options, collectors can also have access to Poroluxe exotic phone and limited edition watch pouches from 1st Jan 2020 on wards. Each of these leather products are all hand crafted to blend in with your lifestyle.
“Concept Diamonds” – Golden Shield Your Watches
For the first time, collectors can look forward to accessing the “Golden Shield – RX8”, a leading popular product that offers unparalleled protection on your favourite Rolexes, Audermars Piguet and Patek Philippe against scratches, seawater corrosion with 12 months warranty. Since its International launch in Jun 2019, the Golden Shield has already obtained more than 10’000 testimonies from collectors in less than half a year, attesting its quality.
In addition to the “Golden Shield” services, those that love to explore the option of customizing their lovely timepieces with high quality diamonds or semi-precious stones can also make an appointment with our in house Geologist to deliver a bespoke experience that is unprecedented in the watch industry.
“Concept Guild” – A Watch Collectors Club
Catering to all groups and ages of collectors, “Concept Guild” provides an alternative trading platform for watch enthusiasts and members to re-organize their collection of used or pre-owned timepieces. In addition, members of the Guild can also participate in special watch auctions.
This first of its kind concept in town allows members to access to special watch exhibitions by collectors for collectors and special debate sessions hosted to exchange valuable pointers among members in the pursuit of the prefect portfolio of timepieces
All Isetan card holders are waived joining in fees and invitation to join are strictly via invitation only.
“Concept Time” – A different perspective of Time Telling
Championing brands that are truly unique, real and offer great value for money has always been the foundation of success for WoW².
4 special brands shall continue this tradition at the WoW² Concept 10. Leading the front of the pack is Junghans, a 158 year old brand from Germany that is highly favoured by professionals and collectors. Together with Daumier from Switzerland, Charriol from France and Guardians of Time from Asean, which all are making its debut in Malaysia, the combination shall able to satisfy the quest for classic, Sports, Unique or even personalisation requirements.
“A small step for us, A Big Leap for Industry”
The coming execution of this WoW² Concept 10 from 1st Dec 2019 might be a small step from us but we believed this shall be a big leap for the watch industry as a whole in the next decade after all, Time is Short, Be Different, and Be Yourself.
WORLD OF WATCHES 2 SDN BHD
World of Watches 2 a.k.a WoW₂ is established in Kuala Lumpur, Malaysia during 2010. Today, we retail more than 30 over International brands and watch accessories. Unlike other traditional watch retailers that revolves around main stream watch brands, our retail philiosophy revolves around making continous investment into bridging consumers with access to unique brands and bespoke watch-related servives that the Market place requires tomorrow.
The past adventurous spirit has allowed WoW₂ not only to establish retail presences in both Bangkok and Singapore during 2013 and 2016 but also . For next chapter in the coming decade, WOW₂ aims to become a Leader in both online and offline retail channel on timepieces and servcies among watch enthusiants that seeks something different experience. Afterall, its TIME to be “Be Different, Be Yourself”.
World of Watches 2 Sdn Bhd
Marketing Contact: +6012 229 2934
Junda Chan – email@example.com
Atif Hassan– firstname.lastname@example.org