It's The 2022 NBA Playoffs, Where Watches And Basketball Collide
For many years, through the golden age of Bird and Magic, the NBA was a mirror to popular culture. The game has only gotten more popular since then. And these days, in many ways, pro basketball drives the culture. The way players dress and talk, the causes they support, and yes the watches they wear – all of these things influence millions of fans around the world. Even more so than actors on the red carpet, current and former NBA stars like LeBron James, Michael Jordan, and Giannis Antetokounmpo are able to focus attention on particular pieces and brands. It's a trend we've watched and reported on at HODINKEE in earnest over the past decade-plus, and it shows no sign of slowing down.